Privacy Policy

Information We Collect

When you use Cend, we collect information to provide and improve our services. This includes:

Personal Information

Name, email address, phone number, and profile photo when you create an account. If you sign up as a driver, we also collect your driver's license, vehicle registration, and insurance details.

Location Data

We collect precise location data when you use the app to match you with nearby drivers, calculate routes, and provide accurate ETAs. You can manage location permissions through your device settings.

Payment Information

Payment method details such as mobile money account information or card details. Payment processing is handled by secure third-party providers — we do not store full payment credentials on our servers.

Device & Usage Data

Device type, operating system, app version, IP address, and interaction data such as pages viewed, features used, and session duration. This helps us diagnose issues and improve the experience.

How We Use Your Information

• Providing services — matching riders with drivers, processing payments, delivering packages, and communicating trip details.
• Safety & security — verifying identities, detecting fraud, and maintaining safe interactions between users.
• Communications — sending ride confirmations, receipts, service updates, and marketing messages you've opted into.
• Improving the platform — analyzing usage patterns, running A/B tests, and developing new features based on how people use Cend.
• Legal compliance — meeting regulatory requirements and responding to lawful requests from authorities.

How We Share Your Information

We do not sell your personal information. We share data only in the following circumstances:

• With drivers and couriers — your name, pickup/dropoff location, and contact details are shared to fulfill your ride or delivery.
• Service providers — trusted partners who help us with payment processing, cloud hosting, analytics, and customer support.
• Legal obligations — when required by law, legal process, or to protect the rights, safety, and property of Cend and its users.
• Business transfers — if Cend is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Data Retention

We retain your personal data for as long as your account is active or as needed to provide services. After account deletion, we may retain certain data for a limited period to comply with legal obligations, resolve disputes, and enforce agreements.

Trip and transaction records are retained for up to 7 years for financial and regulatory compliance. Anonymized, aggregated data may be retained indefinitely for analytics purposes.

Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you.
• Correction — update or correct inaccurate information.
• Deletion — request deletion of your personal data, subject to legal retention requirements.
• Portability — receive your data in a structured, machine-readable format.
• Opt-out — unsubscribe from marketing communications at any time via email preferences or app settings.

To exercise any of these rights, use the Personal Data Request form at the bottom of this page.

Cookies & Tracking

Our website uses cookies and similar technologies to remember your preferences, analyze traffic, and improve your experience. These include:

• Essential cookies — required for the website to function properly.
• Analytics cookies — help us understand how visitors interact with our site.
• Marketing cookies — used to deliver relevant advertisements.

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect site functionality.

Children's Privacy

Cend is not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal data, we will take steps to delete it promptly.

Security

We implement industry-standard security measures to protect your data, including encryption in transit and at rest, access controls, and regular security audits. While no system is completely secure, we are committed to safeguarding your information and continuously improving our practices.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make significant changes, we'll notify you through the app or via email. We encourage you to review this page periodically for the latest information on our privacy practices.

Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at: